SEO, which is the acronym for Search Engine Optimization, is today considered a norm for online business success in the digital marketing world. SEO is aimed at making your business grow by increasing the visibility and reach of your business on the World Wide Web or the internet.
That is to say, SEO optimizes your business website for better search engine rankings on the SERP. It makes sure that your website appears high in the natural or organic search results of various search engines such as Google, Bing, and Yahoo. The high search engine ranking translates into more visitors on your web portal, which, in turn, leads to increased conversion rate and business growth.
“Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search engine optimization – SEO, for short.” – Jason Fried (Entrepreneur, Author & Speaker)
In the present times, no business could afford to overlook the role of SEO in getting success. Search Engine Optimization has become an indispensable business policy for most companies, big and small, who aspire to grow and prosper in this increasingly competitive world.
Benefits Offered by SEO to Your Business
Though there are numerous benefits of SEO, we are discussing here the top five benefits offered by it to your business in order to make you better comprehend the need for Search Engine Optimization:
#1 Increase Website Traffic
Today, when more and more businesses are getting online, the internet has become a crowded place with millions and millions of websites running. In this vast ocean of websites, search engines like Google are the only resort for the majority of web users for locating the desired website.
SEO plays a pivotal role in steering these potential buyers to your business website through the search engines. It does so by enabling your web portal to obtain a position on the first page, probably in the top ten search results, of the major search engines such as Google, Bing, and Yahoo. As a matter of fact, more than 90% of the searchers over the internet tend to click a link displayed on the first SERP, and the majority of these clicks are in the first ten search results.
#2 Enhanced Brand Credibility
As said earlier, SEO enables your business website to appear on the first page of search results. This high ranking of your company’s official portal goes a long way in establishing the faith of people in your company. Several studies have revealed that people are more likely to believe in businesses whose website continuously appears on the first page of search engines, rather than others. A high rank on Google is enough to provide a boost to your brand credibility.
#3 Better ROI & Cost-Effectiveness
ROI stands for Return On Investment. It is a very important parameter used for assessing the profitability of a business. This is basically the amount of return on an investment made in business; the more it is, the better.
SEO provides high ROI in terms of better search engine rankings and increased business. Unlike the online ad campaigns and other digital marketing activities, SEO does not demand any significant monetary investment. The returns may take some time to come, but the returns are much solid and lasting. SEO proves much more cost-effective in relation to other forms of online marketing.
#4 Facilitates Getting Competitive Edge
The present business environment is fraught with cut-throat competition. There are thousands of players operating in every industry and they are making every possible effort to woo the customers.
In such a situation, SEO could enable you to get a competitive edge. If effective SEO activities are performed on your business website, it will surely stand out among the thousands of other websites offering the same products and services as yours. Without an effective SEO plan, a business cannot aspire to tap the vast online market.
#5 Facilitates Increasing Conversion Rate
SEO not only attracts more traffic to your business website, but it attracts relevant traffic as well. It makes use of on-page and off page optimization techniques to make the web page content most relevant to the visitors’ requirements and preferences.
The clearly defined navigation, user-interface, uncluttered look, and other such website elements come under the purview of Search Engine Optimization. SEO makes sure that the website remains most relevant to the visitors and they have a pleasant browsing experience overall. In this way, it facilitates increasing the conversion rates.
It is quite evident from the above points that SEO has become a sine qua non for success in the online business. But, it is essential that you take the SEO services from a professional organization in order for them to be effective. A professional organization is expert at framing an effective Search Engine Optimization strategy and implementing it for your online business promotion.