Day by day we are leaving offline marketing strategies or simple we can say outbound marketing strategies. It’s because now the tech world has evolved with the new marketing strategies and tools. In this very article, we are going to cover a topic “how to do SEO (Search Engine Optimization) for a website – step by step guide”. In case if you are new to SEO and want to learn some basics and beginner’s guide this article will definitely help you understand basics of SEO.
Now when it comes to SEO (Search Engine Optimization) of a new website, they might get confused with SEO. What is SEO and Why SEO is required? or How to Do SEO? These are the starter challenges before you get started with it.
That situation arises when you have a huge amount of information and don’t know how to manage. Or sometimes it arises due to lack of knowledge about the Subject matter. And another thing is that if they don’t have an help from experienced SEO consultant or a Digital Marketers then they will do nothing, they will remain constant at their previous position which means no growth of the business.
Let me answer two general questions,
What is SEO?
Simply SEO (Search Engine Optimization) which is required for positioning your website or blogs on search engines like Google, Bing, Yahoo etc…
Why is SEO Necessary?
SEO can help us drive visitors, customers through Search Engines and that means we can grow our business online as well. Just creating a website doesn’t mean that you will get more customer you have to workout on marketing aspect as well.
A Simple Step by Step Guide to SEO Search Engine Optimization
Now here I’m going to cover some of the basic strategies those are the backbone of the SEO as well as basics.
#1 Content Matters
There are many SEO Consultants / Business Advisors / Bloggers / Writers they consider content as a king of the website. And “Yes” they are absolutely right in a sense content is a king of the website. Without having proper and researched content you cannot go further on optimization.
You really need to workout on content and then only possible to go further on below SEO Search Engine Optimization Techniques.
There are few content strategies that I would like to mention for a website.
- You can have blogs on your website, where you can publish the latest news related to your niche.
- Publishing podcasts or vlogging content on your website can help your readers to grab attention.
- Publish case studies if you have any.
- If you are running a blog then you can publish how-to guides as well as tutorials to guide your audiences and they will love it as well.
- Infographics are the major to make a greater impact on content.
So workout on a content and then focus on optimization as well as images etc…
#2 On Page SEO
A website is itself a page and for SEO that page needs to be optimized, that is called on-page SEO. Before going on to the on-page, let’s say you jumped into other other marketing options like Social Media, Banner Ads or etc… If that is the case you made a mistake here.
It’s because that won’t work effectively because you don’t have that effective and optimized content for your readers or audiences. So it’s mandatory to workout on on-page SEO and the go for other strategies. Let’s talk about few of the on-page SEO strategies.
Title Tag Optimization
Website title tag needs to be optimized, here you have to put your focused keywords as well as secondary keywords. You can see below image with yellow highlighted text that is the title tag which get’s indexed on a search engine.
<title>Digitalample.com</title> – the Only title is not good for SEO unless you have keywords on your domain.
<title> Digitalample.com covers how to guide, marketing and growth hacking tips </title>
<title> Latest Tech News, Digital Marketing, SEO & How to Guides | Digitalample.com </title>
You can find your title tag under <head></head> tag and optimize it.
Meta description gives search engines a brief about your website, what you exactly do online. That means it will be visible to the readers those who are looking for you.
That yellow highlighted text is the example of the meta description. You have to put valid meta descriptions with the keywords related to your website.
These two things are mandatory to optimize while doing SEO of any website. Furthermore there few more things those needs to be optimized.
Header Tag (H1, H2, H3, H4, H5, H6)
Header tag has six levels and website structure must be based on header tags as well it’s because header tag represents the level of the text.
H1 – show that it’s the primary title of the article or your website that means it will get higher priority on ranking.
Search engine robots also crawl for H1 tags for ranking, if they have proper structure and keywords on them than that will be effective otherwise it will ruin everything.
Let’s take an example,
If you are putting multiple <h1> tags on the homepage then search engine robots may get confused about which <h1> to take as a primary. So you must understand that you have to put only one <h1> tag per page.
After <h1> level you can use other levels structure wise. Like
<h1> Chapter 1 </h1>
<h2> 1.1 Introduction of the Topic </h2>
<h3> 1.1.1 Description about the Topic </h3>
<h3> 1.1.2 Examples of the Topic </h3>
<h2> 1.2 Core Development Strategy</h2>
<h3> 1.2.1 Introduction of the Development </h3>
You can follow heading structure likewise and as per your need but do not repeat <h1> tag again and again on the same page.
Image ALT Text optimization
Visuals can make a greater impact than the content but to rank them you really need to work on image optimization. Search Engine bots cannot recognize the image with the visual pictures but they can recognize that image with the name or ALT text where you will give the name of the image and that can help you place image top on the search engine it that is unique as well as your own.
Let’s take a simple example to make you understand,
Google as Image Search Engine as well right? If you can rank your image on Image search engine then that also can help you drive more traffic.
That is the alt text I’ve put for that particular image and that helped me to rank on Image search engine.
So you need to consider image optimization by using ALT text on your website images. It’s mandatory to optimize images so that can help you push your on-page SEO to next level.
That above image is from WordPress which has a setting to optimize images with ALT text. WordPress us easy for optimizing images.
On-page SEO means not something technical that is also related to attention-grabbing. So Bold/Italic/Underlined text can help you grab attraction of your visitors. But there is a limitation of using those, you cannot use bold/italic/underlined text massively that is against the rule so make sure you use these for optimization only.
Generally, off-page SEO (Search Engine Optimization) is known as techniques that have to be applied outside of the webpage. It covers many topics like site submission, link building, press release, blog submissions, forum submission etc…
But in this article, we are going to cover only about link building.
After you done with the on-page SEO now it’s time to workout for off-page SEO. Here you have to get links from other websites to your website so that that can help you build a PR (Public Relation).
Along with that PR or OR (Online Relation), we can say that it can help you ping your website on a search engine as well. Search Engine Bots will crawl your URL as well and they will rank your website on the better place if you have to build genuine and valid link.
Link Building is one of the most talked as well as applied technique in SEO for getting better ranking position on search engine.
How can you build them?
- Your comment on high authority blogs, that’s really simple and free way to build huge links.
- Press Release can help you grab some quality links from news sites.
- Guest Blogging is one of the major ways for link building from high authority sites.
There are many more ideas to build links to your website but these three are the ultimate way and if you can workout on those three ways then that will be enough to get started.
Wrapping it up.
These two on-page and off-page search engine optimization techniques are main for better SEO. Just get started with those and see amazing results as well as traffic on your analytics monitoring site.
If you have any queries please let us know in the comment section of this blog, we will surely answer your queries. For more updates about more techniques, we will cover them in upcoming articles. Stay tuned for that.