Marketing

The Use of UTM Codes to Track Your SEO and Marketing Campaign’s Success

You ask any successful digital marketer, and they will say UTM codes are an ideal way to assess the success of your marketing campaigns. As of late, there are many marketing and advertising strategies and many of which are not own to all digital marketers out there. Considering digital marketing, there are both offline and online campaigns to plan and identifying which of these marketing methods are ideal for your business is a difficult affair.

As a marketing professional, it is much more difficult to be responsible for showing real results to your clients. One of the measures important to understand the success of your effort is by analyzing the results through various marketing initiatives you administer. An ideal way to do it by using UTM codes. These simple codes attached to the website URLs will help you link your marketing campaigns to Google Analytics and get a better insight into your marketing stats.

Using a UTM code, you will not only able to track the results of online campaigns, but also can track the returns of your newspaper ads, radio or TV ads, coupon, and other offline promotional activities too. You can get a clear-cut data on which sources generate most of the traffic and conversions. You may also track the source and medium through which results are coming and also assess the performance of your individual campaigns.

Creation of UTM codes

There is no need of coding expertise to create UTM codes. Google also cover it well through their URL builder, which is an intuitive application which syncs well with the Google Analytics. You can access the URL builder and get the UTM-ready link in a few easy steps as specified at Siteimprove.com. Manual processing of UTM code is not difficult, but there is a scope of errors, so it is always ideal to use the handy URL builder tool from Google.

Tracking a UTM Code with Google Analytics

As we have seen, there are many CMS tools to track the UTM codes like HubSpot, which lets the users track URL codes. Google Analytics is made available to all for free; let’s explore how to create UTM codes through it.

  • Check in to your Google Analytics account.
  • Click on the “Audience” at the left sidebar.
  • Go to “Sources” under the section “Audience”
  • Click on “Campaigns”
  • You can view your results.

Google can track the UTM codes automatically for which there is no additional set up required.

Some tips for UTM Codes

  • Always use dashes instead of putting spaces
  • Avoid repetition. Always enter the exact same information for multiple parameters.
  • Try to be creative with the naming to effectively break down the tracking to various useful segments.
  • Make the tags as descriptive as possible.
  • Always use applicable parameters only, and there is no need to use every available parameter.
  • Creating UTM codes for internal links is a bad idea.

Initially, you can start with tracking the few URLs set to learn how it works and then you can add all of them in once if you’ve mastered the art. UTM codes will help the marketers to prove their worthiness to the upper management by showing how your blogging, tweeting, and social media campaigns payback.

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