Since so much business is conducted over the internet nowadays, it’s perfectly normal to want to have as strong a presence online as possible. However, that doesn’t mean you should completely disregard tried and true offline marketing techniques. Offline marketing ranges from a simple business card all the way up to direct mail, print, and billboards. Let’s take a look at why offline marketing is still vital in this day and age, as well as a few offline marketing techniques you could use for your business.
Offline Marketing Isn’t Dependant on Online Support
One of the most direct benefits of offline marketing is that it doesn’t have to be dependant on online support. You never know when your server and website might be down, which could mean hundreds or maybe even thousands of dollars wasted if people click through your ads or banner and can’t reach your site.
A Large Portion of Online Sales Stem from Offline Marketing Efforts
This may be hard to believe, but there are still people in the United States who don’t use the internet. As a matter of fact, it was estimated that about 13 percent of all Americans still aren’t using the internet. In many cases, they might either be people living in rural areas or seniors. If this is the type of demographic you’re trying to reach, then you’ll need to focus more on offline marketing.
There’s also this belief that most purchases made online are the result of online marketing. While this is still true, a larger portion than many may think are influenced by offline marketing. As a matter of fact, a study found that 40 percent of online customers made a purchase after being influenced by some form of offline advertising. This could be in the form of flyers, billboards, TV ads, or any kind of offline media. What this shows is that offline marketing is still highly relevant and efficient.
It Can Reach Customers who are Blind to Online Ads
But one of the biggest advantages of offline marketing is that it can reach customers who just ignore online ads altogether and see them as background noise at best or a nuisance at worst. We are bombarded by so many ads online through email, video, and pop up ads these days that people have just learned to block them out. But with a carefully planned and attention-grabbing offline marketing campaign, you can get the attention of these customers.
What Offline Marketing Methods are the Best?
This all depends on your business and what you’re trying to do. One of the best ways to create awareness for a brand offline is through promotional items. For promotional items to work, however, they either have to be attractive enough to give people a reason to wear them in the case of clothing items or accessories, or something that they’ll eventually use.
For instance, lapel pins are growing in popularity and are a great way to catch people’s attention. You could give special lapel pins to your employees for good performance or give them to your customers as a gift for their loyalty.
Another thing you could do is align yourself with a cause, create beautiful and colorful branded lapel pins, and give them away to people who make donations. Custom lapel pins are an inexpensive way to build brand recognition and you can find tons of suppliers who will make lapel pins according to your specifications. If you’re looking for a great custom lapel pin supplier, you can check Lapel Superstore. Their custom lapel pins come in a wide variety of styles, are high quality, and they offer some of the best prices in the business.
Offline marketing is the best way to attract customers who have built a blind spot for online ads. They’re also a great way to attract demographics who don’t spend a lot of time online and maximize your marketing dollar.