Business

Thinking of shooting A Corporate Video? Here Are A Few Things to Look At

When was the last time you held a newspaper in your hand and went through it? Remember the days when pamphlets were spread around to create a buzz? Your answers will surely make you wonder how far we have come regarding the media. What once completed our day now fails to fit into most people’s schedule, replaced by new strategies and gadgets. One such strategy in the field of advertisement has been Corporate Video Production.

Needless to say, videos are the most interactive, impactful and exciting means of communication. They capture your mind in a way no other thing has ever been able to. Video production is something that every company tries to incorporate in their advertising and promotional content. So, if you are thinking of adapting new video promotional strategies, let’s have a look at the following points:

Data Traffic

A survey by Cisco Visual Networking Index shows that videos will contribute to 79% of the world’s total data content on the internet, from 63% in 2015. This data alone is enough to make you think to opt for video production. Gone are the days when we used to visit cybercafé to access videos on the internet. Readily available data plans have made it super easy for the common masses to access web content.  

The high volume of data available in the form of videos makes it tough for the other forms of data to be available thoroughly. To attract any random visitor, a video is better when you compare to different types of data.

Search Engine Optimization

You will have come across this term if you have ever been somewhat involved in digital marketing. It defines the whole phenomenon of how Google makes the web content accessible to its users as well as how to make your content more easily reachable. When your content is optimized, it naturally appears on the top of google search results. It is a technique that helps you stay a step ahead in advertising.  

Incorporating videos in your business with the help of professional firms like A Wing Visuals Video Production helps you boost up your search engine optimization quite considerably. Videos do a great deal in marketing your content over the internet. A well-made video can help you attract some excellent potential leads which can multiply into a great customer base.

Role of Videos In SEO

Usually, the working of SEO depends upon the keywords used in the content that makes it appear on top. With videos, it enhances the possibility of optimization. As videos assimilate greater information with vibrant angles, they prove to be the best when used with proper tags. You would not have even imagined the number of convertible leads generated using video marketing involving optimization of search results.

Light Marketing Strategy

Marketing your content through online videos is quite a light strategy which yields heavy outcomes. You don’t necessarily have to emphasize too much on the strategy part once you prepare and optimize the content as it is self-sufficient enough to get the exposure. Merging videos with regular content becomes easier as compared to other media forms in terms of product placement, capturing the customers and establishing a strong connection with them.

When you present the right content before appropriate people, isn’t it natural that they will automatically get a good feel of what your product is all about? Moreover, you can improvise with the videos to make them as relatable as possible to the common masses. Unlike many marketing strategies which suck the life out of you, corporate video production proves to be a fun way out and makes you take a genuine interest.  

The Immense Possibility in Social Media

In videos, we see a vision. A vision of outcome; a vision of possibilities. It opens the window to an arena of options which, when put to use can generate high results.

  • Let’s come to its terms with social media. How often do we find ourselves stuck in a particular video in our news feed just because we find it interesting? We keep sharing random videos on our Facebook, WhatsApp and Twitter account voluntarily.
  • Social media sites like Facebook, Twitter, and YouTube analyze their user preference of the content. For example, if we open a YouTube video, it takes the input for our preference, and if we watch a lot of content from a particular genre, say, comedy, it would get saved.
  • The content that we frequently visit gets tapped by the software and shows up the next time we open the site. So, in the above example, if I upload a promotional video in a comedy genre after adding relevant tags to it, the video is will most likely to show up the next time someone searches funny content within the appropriate tags.
  • Facebook and Twitter function in a slightly different angle provided that they are a source of many vibrant data (Unlike YouTube, dedicated solely to videos). These social media sites too, keep track of the regularly visited pages and the genres that users prefer. So, the next time you log in to our Facebook account, the content relevant to you appears before any other content.
  • So, it’s quite clear that social media uses and promotes video content with the necessary tags for promotion as a part of its successful marketing strategy.

Brand Value

Brand value is one such asset which can turn your fate on its head. If your customers see your quality videos, they would one way, or the other get a feeling that your brand is something to go for. Now, that helps you develop a brand value that is otherwise hard to build. Once your brand is set and reaches people, you would get your hands-on leads like never before.

Well, in this cut-throat competition of leaving behind everything and going for growth, videos can help you to grow collectively, bound together. With all the strategies of branding and marketing, it lets your essence do the talking.  

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J. Satya

Started blogging in 2010 but working professionally from 2012. Apart from that working as a Digital Marketer, SEO & Conversion Specialist. Helping individuals as well as business to grow.

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